Wednesday, October 30, 2019

Eating Healthy and Heart Disease (Cause and Effect) Essay

Eating Healthy and Heart Disease (Cause and Effect) - Essay Example Healthy eating and heart diseases are directly related. It is found that eating fats which are low saturated helps in reducing the risk of diseases related to heart. Changing unhealthy eating habits could help those who are already suffering from illness like high level of cholesterol. A balance of all kinds of food which means the right combination of food is necessary to maintain a healthy body. â€Å"Eating more healthy fat and fewer carbohydrates could help people control high blood pressure and raise their good cholesterol, according to a new study† (O’Leary 9). Usually fats are considered bad for the health but they are also essential ingredient in the overall wellbeing of the body. Certain studies reveal that consumption of fats that are healthy is good for maintaining good cholesterol. Reducing the intake of carbohydrates is another way of maintaining good cholesterol in the body. â€Å"The result from 164 people on different diets showed those rich in protein and good fats outperformed high – carbohydrate diets and reduced blood pressure and the risk of heart disease 20 percent. High on the list of good food was nuts, avocados and olive oil† (O’Leary 9).Diet rich in protein is proved beneficial in lowering the risk of diseases related to heart. Fish is rich in protein. Oily fishes like salmon, mackerel and pilchards have omega 3 fatty acids which are helpful in the prevention of heart diseases. Healthy food contains a lower degree of cholesterol. Fresh vegetables and fruits do not contain any cholesterol. High degree of cholesterol is linked with heart diseases. When there is some sort of accumulation in the arteries, the arteries become narrow. Arteries which are narrow could lead to heart attack or even stroke. Fibre is not categorized as a nutrient; still it is one of the essential components required in maintaining a healthy digestive system. Some fibres do help in

Sunday, October 27, 2019

The Human Microbiome Project

The Human Microbiome Project Microorganisms are important for animal and plant life, their presence in the surroundings is essential for survival of all life forms. This importance can be proved by the large number of prokaryotes in human body, mainly bacteria, it was found that there are ten time more bacteria than human cells. Normal flora describe the microbes that colonize human body, during birth and after, and remain for life. Microbes of normal flora are found in many body sites, such as moist skin, gastrointestinal tract, mouth, respiratory tract, urinary tract, and vagina, but other important human organs, such as lungs, brain, and heart are free from microbial flora. Number of microorganisms living in skin is small compared to other sites, because skin medium is dry, and contain dead cells, with slight low pH. The human respiratory tract, mainly nose, is colonized by Staphylococcus aureus , which is main cause of surgical wound infection. The mouth contains biofilms of Streptococcus mutans, which are p resent as plaque on teeth surface. Similar to the skin, and unlike small intestine, not many microbes live in the stomach, because of the gastric acid, Helicobacter pylori is an example of stomach bacteria. Human microbial flora are important to the human, staphylococci and propionibacteria, release fatty acids to prevent growth of skin fungi, bacteria in respiratory tract can cause infections when epithelium of respiratory tract get damage. Vaginal flora, mainly lactobacillus protect host, as women with low lactobacillus levels taking antibiotics to treat infection develop other infections. Human flora also benefit the host, they colonize body sites, making it difficult for external microbes to colonize and infect, they also help in vitamin production, and cause small antibody release , which help in immunity. Oral microflora produce substances as fatty acid, peroxides to protect from external microbes, and also cause disease such as gingivitis, and dental plaque. Normal flora spread from site to another can cause deadly infections, as from wound. Bacteroides of the gastrointestinal tract produced substances that are carcinogens, and can cause cancer for colon. Human Microbiome Project (HMP) Researchers found, usually that everybody carries huge number of pathogens, and microorganisms as possible to cause diseases. While most of these microorganisms coexist with the host body (healthy individuals) and remnant of the human microbiome without any diseas and living with each other in the human body, which are play important vital role in human health. Researchers sampled of healthy volunteers in USA had included total samples was from 15 body sites in men, while in women was 18 body sites, from each volunteer was collected three samples at different body sites. Collect the samples from a total of 18 body sites, in 5 major body areas, in males were sampled from the skin, mouth (oral cavity), nose, two sites behind each ear and each area inner elbow, lower part of gastrointestinal tract(stool), and tinal tract regions. On the other hand, in females additionally sampled from three vaginal sites, as following: nine sites in the oral cavity with saliva, four sites on the skin, three sites in the vagina, a pooled sample of the anterior nares (airway), and one sample of stool. In late 2007 with funding from the National Institutes of Health (NIH) roadmap for biomedical research community, represent important issues that affect human health in general, launched the Human Microbiome Project (HMP), which focuses on describing the different types of microbial which are associated with human health and disease. Human Microbiome Project is to study the microbes which are living in and on the human body and included catalogue the genetic identity and characterize of many organisms such as bacteria, viruses and live in intimate contact with human body. The Human Microbiome Project is became able to uncover microbes and the National Institutes of Health launched the results of the five-year project. Also, has been developed metagenomic protocols through generation a population-scale framework to produce metagenomic data and large group of quality-controlled resources, during standardized methods. Have been isolated around 800 reference strains from human body sequences. Although, these data are biggest resource to develop of current and future studies and represent a diversity of the human microbiome. Since launch HMP in late 2007, HMP has received $153 million from Common Fund of National Institutes of Health (NIH) and $20 million an additional. The main goals of this project are: This project is to prove if there is a shared core microbiome between different groups of people and in and on the different sites of the human body, also to studying different medical conditions  and explain whether there are a correlations between changes in microbiome and disease. To take benefit of recent technologies by studying samples from different sites of the human body to characterize the human microbiome, to provide new technological approaches from a standardized data resources, and HMP is working to manipulation of the human microbiome to improve human health. In addition, Human Microbiome Project provided contribution important to develop new fields in the technological and bioinformatic tools, through five year effort. The first stage of this initiative was included the sequencing of many hundreds of microbial reference genomes which isolated from human body sites. This information acquired from the reference genomes can help to functional annotation and classification of 16S rRNA from microbiome samples. In human body microbial partners carry out a several of metabolic reactions which are important for human health, still are not encoded in the human genome. Although, the large number of microbial kinds existent in the body did not isolated, because, the inability in the lab to reproduce suitable growth conditions for microbial. Therefore there are huge number of microbial are still undetectable. It is important the study of microbial communities directly from their natural habitats by benefit of advances in sequencing technology. The HMP is working to characterize the human microbiome communities by using different complementary analyses included: 16S ribosomal RNA (rRNA), metagenomic sequencing and whole-genome shotgun (WGS), which focused on examination of the intestine microbiome through the use of WGS data. The metagenome is includes the collective genomes of the human microbial flora. Generating a huge amounts of data from the sequencing and analyzes of reference genomes about the complexity of the human microbiome which are isolate from different sites of the human body and providing more information about human health and disease. 16S and wgs sequencing occurred in a four stages are: containing of a mock data pilot stage, a clinical pilot stage, in July 2010 stage 1 completed and clinical stage 2 currently in progress. Has been funded Fifteen demonstration projects to explain the nature of relationship between the microbiome, health and disease. It is known that the human microbiome is consists of the genes and genomes of the microbiota which resident throughout human body. The Human Microbiome Project resources, includes the following: 600 microbial reference genomes, 700 metagenomes, 60 million predicted genes, and 70 million 16S sequences from healthy adult microbiomes. The human microbiome including of microbial genes, genomes, and gene products of the microbiota which interact with the human body host to prime immunity and in same time to maintain host health. Also, the microbiome is contribute to maintenance and development of the immune system. The HMP is surveying the microbiomes pass the bodies of a group of healthy adults to produce data groups of microbiomes, to developing of reference strains by a classification of microbial genome sequences, and evaluating the properties of microbiomes which associated with specific skin diseases, gastrointestinal tract, and urogenital. Recently, has been developed three programs in technology are: the ethical, legal implications, and computational tools to support this field (microbiome research). In addition, there are four projects listed under the HMP program, depending on the four data sets produced, including: data sets produced in individual demonstration project activities; targeted 16S ribosomal RNA gene sequences; reference strain microbial genome sequences; and whole-genome shotgun metagenomic sequences. Whereas, the second major resource of the HMP is include five major areas of the human body (healthy adults) are: skin, mouth, nose, gastrointestinal tract, and vagina. In spite of, in the early years at birth, the generating of the microbiome, occurs through interact between the diet, maturing immune system and microbial communities. (Koenig et al., 2011) (Dominguez-Bello et al., 2010) . Difficult to understand what is happening through interactions between the microbiome function, early microbiome events and changes during the stages of life, such as using antibiotics possible to be predisposing factor to allergies later in life (Bisgaard et al., 2011). Also, because microbiome disorders might occur in childhood can lead to many diseases such as asthma, and type 1 diabetes. Each site of the body contains a unique microbiome important to maintain for the host health, for example the gastrointestinal microbiome which directly interacts with the immune system of the host (Round and Mazmanian, 2009). In addition to many functions as energy supply for host cells and digestion of food. The microbiome acquired be through anew each generation but it is not inherited. Currently, a lot of international efforts focused on enhance the understanding of the complexity of the human microbiome and determining the multiple pathological mechanisms for explore in human health and disease. The International Human Microbiome Consortium (IMHC) is open to support most research programs of human microbiome, the aim of the IMHC is the collection of information and understanding how the human microbiome is working to maintenance of human health and occurrence of diseases, for the purpose of illustrate that the relationship between the human microbiome, human health and disease. Also, other goals are in- depth study in the complexity of the microbiome in health and disease in general, make a full analysis of the human microbiome about human health and/or disease, creating the novel diagnostic tools of the disease and development of new methods to prevent and treat diseases and therapeutic interventions. In addition, that future researches aims to detect and to look for the important role of metagenomic analyses to defining DNA sequences and help to detected human infections because of the complexity of the human microbiome.

Friday, October 25, 2019

My Life is History :: Personal Narrative Writing

My Life is History Light reflected off his menacing scales. Sixty-five million years before grocery stores, and drive through ATMs, Tyrannosaurus Rex stomped the fields of Palmer Massachusetts. In the pale light of a brisk October night, the resurrected teeth and textured body of the ferocious beast again terrorized Palmer safely restrained by the possessive clutch of my chubby little fingers. It was not so much that the I loved dinosaurs, though I did and still do, more I was intrigued that there was more than just my lifetime in the history of the world. Though I knew the world through the narrow scope of ten years, the earth had been around for millions. From that small age I was seduced by the past. What or who stomped the earth before me was an all consuming question for me. I wanted to know about those who lived before me. I wanted to know what kinds of lives they lead, what they did and who they were. History was my life. In the metropolis of Palmer there are few stoplights and even fewer attractions to stop at. On my unfrequented street in a little farmhouse on seventy-six acres we got few stations. Public television beamed to me quenched my insatiable need for history. While my counterparts were absorbed with the, then novel, music video I was reaching back to play with the Egyptians as they built the pyramids. Most every night I could bask in the cathode rays of emperors and kings, peasants, popes, and even the occasional murderer. Sometimes at night, I would go outside after a particularly interesting show and stare at the sky. In the heavens I saw the same sky as Napoleon Bonapart. I could see the stars Socrates saw out the window of his cell the night before he was executed. I reclined on grass watered by the sweat Joan of Arc perspired as she was burned at the steak on May 30, 1431 in a Rouen marketplace at the age of nineteen. Though these thoughts may have been macabre for a young child, they gave me an intense connection with the past. They created in me the desire to know everyone who came before me because as their history was part of me. The strong connection with the past brought me to one realization a little too early. I realized at a young age that I was mortal and all the implications there of.

Thursday, October 24, 2019

Public Relations Campaign American Girl Brand Essay

In a very competitive market, today most organizations are relying on public relations departments to create interest and manage the overall public perception. Publicity determines the people willingness to buy a product, invest in a company, and general interest of the association with the company in question mostly through employment. Companies use public relations to create publicity. The purpose of this paper is to explore ways in which America Girl can use PR to promote the new brand, Graceâ„ ¢ doll. American Girl brands are owned by Mattel, Inc that is registered on the NASDAQ stock exchange. The Mattel family specializes in design and production of toys and family products (Business Wire, 2015). The American Girl brand was introduced in 1986, and has been committed to products that suit girls aged 3 to 12 years such as movies, clothes, high-quality dolls, unforgettable experiences and high-quality dolls. The newest product of the American Girl is an 18-inch â€Å"doll† named Grace Thomas. She is a fanatic baker and also desires to start a baking business. She is motivated to pursue her entrepreneurial spirit. The â€Å"doll† has accessories, toys and outfits that reflect her interests including premium French Bakery set comprised of more than 60 pieces. Mattel Inc plans on producing product Grace Thomas doll for a period of one year, and the purpose of this paper is to create a publicity plan for the new product. Based on both demographic and psychographic informa tion and factors such as age, gender and interests, the target audience for this campaign is girls in the age group 3 to 12 years. The discussion in this paper focuses on reaching the target audience through the most effective means, which are screen media and social media. The target audience also has the influence on the family pocketbook and can influence the spending patterns of their families CITATION Cal08 l 1033 (Calvert, 2008). Goals                     To increase the number of American Girl Facebook followers from 947 likes to 2000 likes, targeting girls aged 3 to 12 within a period of three months To increase the number of American Girl Instagram followers from 830 followers to 2000 followers targeting the girls in the age 3 to 12 years within three months Objectives                     To increase the awareness of the Graceâ„ ¢ doll in the age group 3 to 12 years by 77% within a period of three months To increase the acceptance of the Graceâ„ ¢ by the adult population, especially parents, by 30 % within three months To motivate an action by the target audience specifically to try Graceâ„ ¢ and increase public interest by 25% within three months. The set goals and objectives can be achieved by integrating the services of traditional media. One of the most effective ways of achieving a successful campaign is through production of a pitch in a television show that promotes Graceâ„ ¢. In order to make the pitch successful, it has to be accompanied by a captivating and visually-oriented story. The story has to be pitched by a person who can effectively connect to the target audience. The pitch has to go suit the target audience’s needs, just like they way a TV producer can choose the programs that suit the target audience. The use of pitch can also be applied in the radio stations, where the radio host can help in reaching out to the target audience. Brochures, coupons, and Graceâ„ ¢ flyers are some of the traditional media that can be used in this campaign. The use of can also use direct mailing services to send promotional materials directly to the target audience. Summarily, public relation is a vital part of marketing. The goals and objectives set up in a PR campaign should be achievable. Since a public relations program is cheaper to ramp up than marketing, companies have shifted attention to public relations. A successful PR campaign needs to be unique, and entice the target audience. Traditional media can be integrated with a PR campaign to increase awareness of a product. References Business Wire. (2015). American Girl’s 2015 Girl of the Year â€Å"Bakes† a Difference and Helps Girls Find Their Own Recipe for Success. Retrieved from http://www.businesswire.com/multimedia/home/20150101005003/en/#.VOKyBCyAHK8 Calvert, S. L. (2008). Children as Consumers: Advertising and marketing. The future of children, 18(1), 205-234. Source document

Wednesday, October 23, 2019

Concepts of Developmental Psychology

General adaptation syndrome (GAS) and its stages (think of real-world examples) 8. Lazarus' primary and secondary appraisal (think of real-world examples) 9. Problem-focused and emotion-focused coping (think of real-world examples) 1 1 . Type A and Type B behavior pattern 12. Optimism 13. Sexually transmitted diseases CHAPTER 11 STUDY GUIDE (Define,'describe all terms) 1. Personality 2. Sigmund Freud and his emphasis on unconscious forces 3. Unconscious, preconscious, conscious 4. ‘d, ego, superego – what they are and what â€Å"principle† the operate with 5. Defense mechanisms – list and define 6.Psychosocial stages of development (see chart on page. 358) Know how to apply these! 7. Alfred Idler's individual psychology . Inferiority complex 9. Conditions of worth 10. Characteristics of self-actualization individuals 11. Unconditional positive regard 12. Trait theories 13. Cardinal and central traits 14. Raymond Chattel's source traits 15. Five-factor model 16. Extroversion and introversion 17. Reciprocal determinism 18. External and internal locus of control Please reproduce the pyramid and label the levels representing Mascots Hierarchy of Needs.The five questions that help determine whether behavior is abnormal 2. Definition of psychological disorder . Cognitive perspective 4. The category of disorders that is most prevalent in the U. S. 5. Panic disorder 6. Generalized anxiety disorder 7. Social phobia 8. Obsession 9. Compulsion 10. Major depressive disorder 11. Bipolar disorder 13. Risk factors for suicide 14. Psychosis 15. Schizophrenia 16. Delusion 17. Paranoid schizophrenia 18. Dissociation disorders (remember, this is NOT THE SAME THING as schizophrenia) 19.Dissociation identity disorder 20. Antisocial personality disorder (Define,'describe all terms) 1. Insight therapy 2. Psychodrama therapy 3. Techniques used in psychoanalysis 4. Carl Rogers, humanism, and person-centered therapy 5. Humanistic therapy 6. Person-centered the rapy 7. Types of relationship therapies 8. Behavioral therapy 9. Time out 10. Factors that increase the effectiveness of time out 1 1 . Systematic desensitizing 12. Flooding 13. Exposure and response prevention 14. Aversion therapy 15. Participant modeling and Bandanna's observational learning theory 16.